Hi,
After the outburst at the U.S. Open on Sep. 12, when Serena Williams threatened to shove a tennis ball down a line judge’s throat, many thought that she would lose her 3 big sponsors. But William apologized and her 3 sponsors, Nike, Kraft Foods, and Tampax, supported her.
One of her new sponsors, Tampax, a tampon brand, said that “We didn’t ever consider dropping Serena.""She accepted responsibility and apologized for what happened, and we think that demonstrates the strength of her character.”
Tampax also believes that it would help their ads for their brand because of the outburst. They say that it shows "feminine PMSing", which could help their advertisements.
Lucky for Williams that she didn't lose any of her sponsors.
Tuesday, September 29, 2009
Tuesday, September 22, 2009
Camel is advertising again but not for their Cigarettes!
Hi,
Camel started to advertise again but not for their cigarettes. The tobacco company is advertising for Camel Snus, a tobacco packet that you put up in your upper lip, that you don't chew, and that is spit less. It's because of the low salt content that spares users the unpleasantness of public expectoration.
Camel Snus had already been advertised in many magazines, like Rolling Stone, Sports Illustrated and Maxim. But many tobacco companies filed a lawsuit in August seeking tobacco advertisements from using logos or color in publications that have either more than 15 percent readership, or two million readers, under 18.
A spokesman of the tobacco company said that “We do not advertise cigarettes in print right now and have not done that for a couple years, but Camel Snus is not a cigarette.” “This is a different product, and if ultimately you want your adult tobacco consumers to be aware of the product and its attributes, clearly you have to advertise.”
If you want people to know about your new product, you indeed need to advertise. I understand that it's not a cigarette but it's tobacco. Just because the tobacco is not rolled up in a stick and has a filter, it is tobacco, which makes it the same thing. Young adults will see and read about the new product, and because it's not a cigarette they might think that it's OK to buy and try it out.
Camel started to advertise again but not for their cigarettes. The tobacco company is advertising for Camel Snus, a tobacco packet that you put up in your upper lip, that you don't chew, and that is spit less. It's because of the low salt content that spares users the unpleasantness of public expectoration.
Camel Snus had already been advertised in many magazines, like Rolling Stone, Sports Illustrated and Maxim. But many tobacco companies filed a lawsuit in August seeking tobacco advertisements from using logos or color in publications that have either more than 15 percent readership, or two million readers, under 18.
A spokesman of the tobacco company said that “We do not advertise cigarettes in print right now and have not done that for a couple years, but Camel Snus is not a cigarette.” “This is a different product, and if ultimately you want your adult tobacco consumers to be aware of the product and its attributes, clearly you have to advertise.”
If you want people to know about your new product, you indeed need to advertise. I understand that it's not a cigarette but it's tobacco. Just because the tobacco is not rolled up in a stick and has a filter, it is tobacco, which makes it the same thing. Young adults will see and read about the new product, and because it's not a cigarette they might think that it's OK to buy and try it out.
Monday, September 14, 2009
Sports writers rude article on Jaycee Dugard
Hi,
I found this article on the NY Times website. A Sports writer named Mark Whicker who wrote a column on Jaycee Dugard, a California woman who was kidnapped at the age 11, had two children with her abductor,and recently escaped at the age of 29, 18 years later, made many bloggers and readers thought that it was "absolutely sickening".
He researched sports highlights of the last 18 years and said that he thinks that it's sad that she couldn't partake in them. I believe that she had more important things to be worrying about than missing out on sport events. I mean, Jaycee was living in a dirty tent in the abductor's backyard and had to try and find a way to escape that horrible place.
Yes, I think that it's good that Whicker apologised the next day to his readers but still believe that it was wrong of him to even consider writing such a column. Even his editor should have not gave the OK to publish his column.
I found this article on the NY Times website. A Sports writer named Mark Whicker who wrote a column on Jaycee Dugard, a California woman who was kidnapped at the age 11, had two children with her abductor,and recently escaped at the age of 29, 18 years later, made many bloggers and readers thought that it was "absolutely sickening".
He researched sports highlights of the last 18 years and said that he thinks that it's sad that she couldn't partake in them. I believe that she had more important things to be worrying about than missing out on sport events. I mean, Jaycee was living in a dirty tent in the abductor's backyard and had to try and find a way to escape that horrible place.
Yes, I think that it's good that Whicker apologised the next day to his readers but still believe that it was wrong of him to even consider writing such a column. Even his editor should have not gave the OK to publish his column.
Monday, September 7, 2009
Body soap for men!
Nivea put out a new soap for men. That includes body wash, shampoo and shave gel. I would say that it will be a competition soon among the other brands like for example Axe. Wnat to read more? Click here!
Thursday, September 3, 2009
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